Science Communication and Education Through Social Media

"We cannot protect something we do not love, and we cannot love what we do not know."

Just Keep Thinking is a Science and Environment channel that aims to bridge the gap between the environmental community and the mainstream audience through the use of powerful and influential social media. What was initially a side passion project then grew to become one of Singapore's largest channels with over 500,000 followers on all major media platforms.

We create educational content focusing on all things science, environment and sustainability – but we make it entertaining as well. We also work with government agencies, private organisations, NGOs and schools to support environmental campaigns and initiatives. We aim to make environmental education accessible and consumable to everyone.

Taking things offline, we have reached out to over 4,000 participants through our nature guided tours, beach cleanups, learning journeys and workshops that we have been conducting regularly. We hope to inspire and empower individuals to create a positive impact on our environment.

Find out more here.